Erica Nichole: Movement, Energy, and Expression

The spotlight today shines on Erica Nichole — a model, dancer, and digital creator whose energy fills the room before the camera even clicks. Known as a “brand bestie” to her audience, Erica brings a contagious warmth and professionalism that makes collaboration a joy.

Shot on location at Pinstripes Bowling Alley in Gaithersburg, MD, her session blended the vibrancy of the space with her own electric presence. Every frame reflected her signature poise — bold yet soft, refined yet approachable.

From her expressive eyes to her radiant smile, Erica embodies everything that Plume Beauty stands for: confidence, clarity, and connection.

The Look: Clean, Confident, and Timeless

Our goal was to accentuate Erica’s natural features using Plume Beauty’s clean-beauty essentials — creating a look that glows effortlessly in any light.

Products used:

• Primer for a smooth, hydrated base

• Foundation for even tone with natural texture

• Blush for a soft flush of color

• Eyeshadow & eyeliner to define her gaze

• Contour for subtle depth

• Lipstick to complete a polished, confident finish

Each product worked in harmony to highlight her authentic beauty, never overpowering her natural charm.